Quick Brief 1: Nostalgia
Idea: The idea is to use nostalgia by combining Milo with the old Melbourne tram. Both are icons that remind people of growing up in Australia. It shows how Milo has always been part of everyday life and childhood memories.
Execution: The tram is reshaped into a Milo tin and a child is running to catch it. This visual connects Milo with movement, play, and energy. The headline reinforces the message by comparing the rush to catch a tram with the energy boost Milo gives, making the brand feel both timeless and relevant today.
Quick Brief 4: Pick an Award School Brief
Quick Brief 3: Make and ad that only a human could
Idea: The concept is to show creativity as a recipe. The human hand brings imagination and emotion, while the AI hand gives an extra flavour that makes the result even better. Together, they create ideas that are stronger and more exciting than what either could make alone.
Execution: The poster shows a human hand whisking a bowl labelled Creative Ideas. At the same time, a robotic hand pours in codes, shown as the hidden boost that improves the recipe. The human side shows creativity and passion, while the AI adds something new that enhances the final outcome.
(Brief 1)
Idea: The idea is to show that Standard Procedure sunscreen is made for Australian conditions and fixes the problem of sunscreen stinging the eyes. Kangaroos are used to represent Australia and give the ad a playful, family-friendly feel.
Execution: The billboard shows two kangaroos surfing. The kangaroo on the left is struggling, wiping his eyes from stinging sunscreen. The kangaroo on the right is smiling and surfing smoothly on a Standard Procedure sunscreen bottle, showing the difference. This visual highlights the product benefit in a simple and fun way, while the cute kangaroo characters make the message approachable and memorable for all audiences.